Most large restaurants use a website with their marketing and the smarter ones collect an email database. When you visit the website of a restaurant, savvy operators will make offers to get you to leave your email address so that they can market to you, send promotions and try to win your business.
Many smaller restaurants have a website but do not collect a database and many others have no website at all. In today's world of smart phone equipped, social media and tech savvy consumers such restaurants risk losing business to the larger chains. Many smaller restaurants simply do not have the time, resources or knowledge to compete online with the marketing prowess of their larger competitors.
Or at least that was the case until one considers the awesome marketing power of a Facebook business page for restaurants.
I dined as recently as last night in a large London restaurant that is part of a chain. There was a flyer in the billfold inviting me to leave my name, address, phone no and email. I watched but I didn't observe anyone completing this card.
Various studies show that most people receive more emails than they care to read each day and other research studies show that many marketing emails find their way directly to the trash bin without being opened. If you are lucky some words in the title will catch the eye and that's it. As for a restaurant website, while you must have one, most people who do find it just want to see your menu or your phone number when it suits them.
A Facebook business page or fan page as it is sometimes called gives you virtually everything that a website gives you and it is all free and it is hosted for free
You can upload html, menus photos videos contact info and email links and importantly your page has a unique URL, which can be found by search engines such as Google.
The big difference with a Facebook page is that rather than customers having to fill in a form with personal details including email address etc all your prospect has to do is click "like" on your business page and you can market to them for free.
When you market to prospects on Facebook you can do so by email or even better by wall post. Wall posts are viewed automatically by most Facebook users when they log in and as long as you provide useful and cool content most of your fans won't hit the delete button.
This means that unlike email most of your marketing messages will get through to most of your followers, but not only that with Facebook there is a function that allows your prospects to like or dislike and /or comment on your post. This means that once you have a critical mass of followers that you will get instant feedback on every post.
You can even invite followers to upload photos and videos to your Facebook page (don't worry Facebook has plenty of server space) but if you were to try this from your own website you might run out of bandwidth and crash your site!
Marketing Your Restaurant Online With Facebook or Emails? The Difference Is Staggering!
Steve Fenton is a retired Investment Banker who bought an established busy restaurant. With the help of John Dwyer (a marketing genius) they turned the business around almost quadrupling the profits within 18 months and selling the restaurant for a massive 7 figure sum. Visit our website at [http://www.facebookmyrestaurant.com] where you can learn how this was done and also receive 5 free wow factor marketing tips for your own restaurant or small business
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