Today News Is Social Media Right for the SMB: August 2012

Tuesday, August 28, 2012

How to Make My Own Website and Work From the Beach

We've all seen those internet marketers that send you emails with videos of them working on their laptops in some exotic location. They show you their mansion and their collection of hot cars. The Question is, can someone actually do this? Wont the sand mess up my hard drive? On Google, approximately 500 people a month search for "How to Make My Own Web Site". That part is easy.

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To have a website that makes any kind of money, you need a professional hosted website, not a free site. So first to fulfill this dream, you need to get a web host for your website. You can get a pro web host for less than .00 a year. The host supplies all the tools you need and support to get you going. It includes your domain name and applications to create your website. If you are just starting out, I suggest WordPress. Its very easy to use and the results are very professional. Many internet marketers use WordPress for their website or sites.

The beach isn't really that hard either. With a hosted site, all your tools are online. You can add to your website, make changes, upload photos or music, from anywhere including the beach. All you need is an internet connection.You can sit in a parking lot near a wi-fi spot, and do your business. However, the beach does sound nicer.

How to Make My Own Website and Work From the Beach

Once you have your web host and create your website, you can begin to monetize the site. Some of the possibilities are affiliate marketing, CPA, PPC, membership sites and direct sales. It is fairly easy to make some money online, but harder to make the big bucks. Many of the methods involve getting your website visitors to click and buy, enter their emails or do some other action. You are paid when someone clicks your links. After you have your host, check agencies like ClickBank, Commission Junction, MAXBounty, and ShareASale. After you are approved you will have links to products or services that will make money for you.

To start right now, get your web host first. Then create your website with WordPress. Next apply to the above. In the meantime, after you have your host, head for the beach and start customizing your website. I hope you make it! It certainly is worth a shot.

How to Make My Own Website and Work From the Beach

How to Work From The Beach [http://www.startawebsite.info]

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Wednesday, August 22, 2012

Marketing Postcards Vs Self-Mailers - Size Matters

OK, previously we've discussed the price vs. timing issue of the postcard vs. self-mailer or oversized postcard. Now, let's go to the inevitable question -- does size matter?

The answer, once again, is...it depends on your goals!

If you have an audience-specific offer that needs explanation in any detail, I would spend the extra money on the larger format. A postcard is 4 1/4 by 6, but a self-mailer (letter rate) can go clear up to 6 1/8 by 11 1/2. That is more than twice the surface area of the postcard.

Marketing Postcards Vs Self-Mailers - Size Matters

A postcard can suffice if you are mailing to a multi-faceted audience and want to quickly get across a 'brand-building' message. A photo/headline combination on the non-address side of the postcard can be very powerful, with a short general message and your company logo/tagline on the address side. Here you are building brand-awareness and quickly trying to make an impression on your prospect. You are not trying to get the prospect to act, other than to remember your name and company and start to build an emotional bond with the prospect.

But what if you really want to create an action on the part of the recipient? If you have a super-stunning, easy to understand offer, the postcard can work, especially if you are running other media, such as print or TV. If you have strong brand awareness already, and are just jolting the person into take a simple action, like "Save 1/2 off on all suits at Acme clothing this weekend" and you are sure the prospect knows your brand and your location, then the postcard can work well.

But for most direct mailers the prospect does not know your brand, is not familiar with your product, and needs some explanation of what they are supposed to do. Even with a compelling offer, you need some extra info to explain to that % of the population that wants more in-depth explanation of "what's it all about". The oversized card or self-mailer allows you to present a greater level of detail.

Remember, you need to tell the story graphically on the oversize card. Yes, copy is always king, but here the king speaks loudest if he speaks least. But, you can include small graphics that instantly convey loads of information such as maps to your retail branch, order information, link to your guarantee on your website, mini-synopsis of your guarantee (we will not be undersold!), or a few testimonials.

Marketing Postcards Vs Self-Mailers - Size Matters

Craig Lutz-Priefert is President of Marketing Hawks [http://www.marketinghawks.com], a firm providing complete marketing services to business. Craig also authors marketing advice on his blog, Funmarketer.

Marketing Hawks offers marketing services for businesses in financial services, health care, manufacturing, banking, direct marketing, insurance and legal services.

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